The music video explores the psychological battle of a man consumed by his own ambitions. Driven by an insatiable desire to achieve more, he finds himself trapped in a relentless cycle where every step toward success pulls him further away from himself. His ambitions, once a source of purpose, gradually become his greatest adversary.
As he journeys through surreal, monochromatic landscapes, the boundaries between reality and illusion begin to dissolve. Each environment symbolises the weight of expectation, obsession, and the sacrifices demanded by the pursuit of greatness. Haunted by his own aspirations, he confronts versions of himself that embody both his dreams and his downfall.
Ultimately, the video portrays the tragic irony of ambition: the very force that drives him forward also becomes the prison that consumes him. It is a visual meditation on the cost of chasing success when ambition evolves from motivation into self-destruction.
Direction and animation:
Enrico Lambiase
Music:
Rebot+
Approximation Nation
